Professional screencaster and trainer Scott Skibell publishes screencasting content on his sites Macscreencasting.com and SkillCasting.com. I have asked Scott to share some of  his thoughts about screencasting with our readers. The following is part two of his 2-part series on Screencasting as a new way of communicating.

by Scott Skibell

Screencasting really is a new form of communications. In Part 1, I discussed how savvy individuals can leverage screencasting for a whole lot more than just software tutorials. Here in Part-2 [9:30], I want to share some ideas on how businesses can leverage this powerful new medium.

Screencasting is a perfect fit in communications and training. It’s useful as a marketing tool prior to sales in “branded e-learning” and after the sale during a customer care experience. And its largest contribution may be in corporate training departments that are trying to do more with less. In this presentation, I’ll even share one possible, albeit controversial, strategy for you.

(You can see also see this on Scott’s MacScreencasting site)

In my first presentation, I challenged you a little. Let me continue with these questions:

• How do you see other functional departments leveraging screencasts?
• Is your company ready for a tool like this?
• Is your culture open to a little individual risk taking?

I’d love to hear your thoughts. And, if you see unique uses for screencasting, please share them with all of us in the comments. We can learn so much more when we collaborate.

In the meantime, remember that screencasting is much more than a software tutorial tool. It’s a new form of communications.