An interesting article recently ran in ExplorerNews.com about how a couple of high school chemistry teachers in Arizona are using screencasting in their classrooms with huge impact. They are “flipping” their class. Flipping means that what students would have done in class, they do as homework, and what they would have done as homework, they [...]

I love my iPhone. I mean, I re-e-ally love it. To the point that- apart from using a laptop for work – I hardly ever access the Internet with a laptop anymore. Even when it comes to watching videos on YouTube or through Facebook or the web…more and more, I find myself accessing them on [...]

Throughout the years, we’ve had quite a few great basic audio tips posts. Many people say that without great audio, you can’t have a great video. But, being visual,  I contend that the video picture is just as important as audio. And what’s the one most important element to making a great video picture? Lighting! [...]

How can you add life to your Powerpoint & Keynote presentations? One way is to to add a movie, a soundtrack, or an animated clip to your slides. Here’s a rundown of compatible formats.

Whether you make marketing videos or educational training videos, there are lots of creative ways you can use QR codes to help get your videos seen.

Most people are ultimately making marketing videos – with the goal of selling something, whether it be a company, a product, or a service. (You might think, “Hey, there are lots of other types of videos too! The honey badgerWhat about those ridiculous honey badger videos!” Well, you’ll notice that even those that seem to be purely entertainment are selling something… in this case, he’s got his own line of honey badger t-shirts. So I would argue that many entertainment videos are marketing videos in disguise. Troll around YouTube, and you’ll be hard pressed to find a video that’s not ultimately marketing something- either a brand or a product or even a link to a site that has advertising or other products). So, for most (i.e. marketing) videos, the optimal length depends on the goal of the video itself, and where the viewer is in the sales process.

I had the fortunate opportunity to interview online marketing guru Grant Crowell, who is a regular contributor for ReelSEO, the online video marketing guide. Grant has oodles of experience with online marketing and online video. In fact, soon after our conversation, he presented a piece at  the Mediabistro Social Media Optimization Conference, entitled “Social Video [...]