Live Streaming Toolkits

Congratulations on taking the first step to streaming your live stream. Where to begin? In this section we are going to go over beginner, intermediate, and advanced …

Why a Live Streaming Strategy is a Must

To learn more about Telestream desktop products, click here. This blog was originally published on livestream.com and can be found here- https://livestream.com/blog/live-video-strategy-marketing-statistics Live streaming for …

Shot layer vs Master layer

Using the Master Layers is a great way to compose your shots individually. This way each source may be turned on and off or switched …

Captioning Mandates in the New Year

Your Cheat Sheet to Internet captioning requirements through 2017 For broadcasters and cable programmers already grappling with the FCC’s closed captioning mandates, 2016 and 2017 …

How Long Should Your Videos Be?

Most people are ultimately making marketing videos – with the goal of selling something, whether it be a company, a product, or a service. (You might think, “Hey, there are lots of other types of videos too! The honey badgerWhat about those ridiculous honey badger videos!” Well, you’ll notice that even those that seem to be purely entertainment are selling something… in this case, he’s got his own line of honey badger t-shirts. So I would argue that many entertainment videos are marketing videos in disguise. Troll around YouTube, and you’ll be hard pressed to find a video that’s not ultimately marketing something- either a brand or a product or even a link to a site that has advertising or other products). So, for most (i.e. marketing) videos, the optimal length depends on the goal of the video itself, and where the viewer is in the sales process.

Pre-Screencast Checklist

  I recently came across this pre-flight screencasting checklist from Viziblr, which had some great tips on things to do to prepare for a screencast. …

The Art of Webcasting

There are many important aspects that go into streaming a live broadcast. I often have people asking: “Which settings should I use to broadcast a …

Studio Soundproofing

Chris Meyer of Pro Audio Coalition wrote a couple of very interesting articles tracking his adventures in improving the audio in his studio. The first …

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