The company shares its event attendance and video consumption metrics for the past year, spotlighting the growing demand for video-powered experiences.
San Mateo, California May 26, 2021 [Newswire]
Sherpa Digital Media, Inc. a leading provider of virtual events, webinars, and webcasts for enterprise Marketing and Communications, shared today usage metrics of its flagship platform for live and on-demand video hosting and streaming. Over the course of 2020, Sherpa saw a significant uptick in usage, due in large part to a surge in demand for virtual events and online video during the pandemic. The data shared paints the picture of exponentially-growing video streaming and virtual events markets.
Across all event types, including Simulated Live and On-Demand video content, Sherpa hosted and streamed over 11,000 events in 2020. This reinforces the trend that many companies are streaming video content and hosting virtual events in the wake of adapting to a primarily-remote workforce. As more companies begin phasing back to a traditional in-person work model, more events are adopting a Hybrid approach, wherein there is a digital, live-streaming component coupled with a physical presence component. Sherpa expects to see many more companies incorporating streaming technology and hosting hybrid events as this new trend evolves and becomes the de facto event experience.
“What we’ve seen in the last year, not just in our platform but across the market as a whole, is that the appetite for video content and virtual/hybrid events has grown remarkably,” notes Mark Strathdee, co-founder and CEO for Sherpa Digital Media. “Not only are more companies streaming video content for the first time, but more people stuck at home are starting to view livestreaming content, and that live interaction component is key.”
“At GovExec, we ran more than 200 virtual events last year and embedded video on a variety of pages,” says Government Executive Management Group’s Director of Events George Jackson. “We partnered with Sherpa because they’ve been the most reliable, consistent, and high-quality platform for streaming that vital video to our audience of top government decision-makers. We also get great insights for our clients – on viewership and more – from their analytics dashboards.” Sherpa measures key engagement and viewership metrics on live events and video content through native dashboards in the platform. In 2020, Sherpa recorded over 20 million of these marketing insights (which include poll submissions, questions asked, and many more data points), indicating that viewers in aggregate are, indeed, actively engaging with live video content.
“It’s been really interesting to see all the creative ways companies are leveraging video content to communicate with their employees, partners, and customers,” Strathdee continues. “Not only are they creating new content from scratch, but they’re able to repurpose old content and get additional value from those efforts.” Sherpa’s extensible backbone of platform APIs allows it to be integrated with existing business systems and tools to derive value and yield significant productivity gains. In 2020, Sherpa recorded 10 billion API calls, which have allowed organizations to create, host, share, and measure video content with much more detail and accuracy. Strathdee remarks: “We only expect this growth to continue as Sherpa keeps developing features and functionality for our core platform offering.”